The Bezos Letters

Book cover

The Bezos Letters

£0.00
£10.99
In stock
Author :   Steve Anderson
Publisher :   John Murray Learning
Published :   11/11/2021
ISBN :   9781529384796
Format :   Paperback
Pages :   288
Size (mm) :   196x128x20
Weight (g) :   180

Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated,... Read more
Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success. But 'risk taking' can be costly if you don't know how to use it to your advantage. Fortunately, Bezos has provided every business owner a 'hidden in plain sight' roadmap for how he grew Amazon through his Letter to Shareholders that he has written annually for the past 20 years. Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.