Beyond self-interest

 
We've learned that the way to get ahead is through strong will, grit and naked ambition. The belief that self-interest makes the world go round has served us well: it has helped make societies more affluent. More and more often however, financial success comes down to being seen as passionate, not a grim determination to be successful for the sake of success itself. In 'Beyond Self-Interest', Krzysztof Pelc argues that those who prosper increasingly do so by spurning prosperity, or by convincing others that they are pursuing passion, purpose, love of craft - anything but their own self-advancement.